A Purpose-Built Community is an online gathering place that fosters communication and collaboration around a “conversation space” related to your company, product, or book. Each community can have sub-groups whose interests, functions, or demographics make them strategically valuable to develop as segments of the whole.
The features that make up a Community are designed by our team based on your specific needs and objectives, and are tailored to promote interaction and produce plenty of user-generated content to make your community “sticky.”
The Community can function as a management tool for MOAs, CAPs, and VFGs. A great way to nurture and sustain important relationships with the “voices” in your markets.
In the words of trade author, Nancy D. Solomon,
“Whatever type of business you’re in, your real bottom-line is tied to selling more stuff. The most valuable customers, however, can do more than just buy your stuff. They can promote what you do to the people in their circles of influence—their own social networks. They can also help you improve your products and even design new ones.”
